Patrick Benjaminsson is a Swedish senior PR & marketing expert who is based in Morocco with a background in film, theater and publishing. He is the founding partner and CEO of the Marrakech based communications agency Red City PR and is also on the board of the fair trade lifestyle brand ABURY as well as Project Soar Morocco that empowers Moroccan teenage girls. He has previoulsy served as Head of Communications (brand, marketing, PR & sales) at the Royal Dramatic Theater of Sweden, Business Area Manager and Marketing Manager for the Swedish publishing company, Norstedts, Marketing Manager for the Scandinavian film company, Sandrew Metronome, and Scandinavian Product Manager for the American publishing company, Reader’s Digest.