Per Sjödell is a senior executive from Sweden who is based in Morocco with a background in business development, change management, sales and marketing from the fashion and FMCG (fast moving consumer goods) sectors. Today he is a board professional and holds several positions of trust as Chairman of several board of directors including fashion chain Lindex, Beauty retailer Lyko, communications group Nordic Morning and design agency Identity Works. He is also a board member of fashion retailer Stockmann, founding partner of Marrakech based communications agency Red City PR and on the board of Project Soar. Per has previously served as global marketing director for fashion power brand H&M, CEO of Pocket Shop, Managing Director of Gant Sweden and Fiskars Sweden as well as communications manager of ICA.