Sohaila Ouffata is Director of BMW iVentures Europe. In her role she invests in cutting-edge solutions focusing on BMW’s current and future business in the technology and customer & service space. The current portfolio of BMW i Ventures includes among others companies like Zendrive, Chargepoint, Carbon, Moovit and JustPark. Sohaila was always dedicated to innovation and new business models. Before joining the BMW Group Sohaila worked as a Senior Innovation & New Business Manager within the Telecommunications and Media industry. Within these roles she launched over the last ten years successfully several digital products & services.